Music China, Asia Pacific’s largest musical instruments fair to be held at the Shanghai New International Expo Centre, China from 11 – 14 October 2012, will have its largest ever presence of international exhibitors. China ist now the biggest market for music instruments in the world. Already 1,000 companies have confirmed their participation at the show which is jointly organised by the China Music Instrument Association, INTEX Shanghai and Messe Frankfurt. Participating exhibitors include AXL, BG, Blüthner, Bösendorfer, Buffet, Fazioli, Fender, Ibanez, Kala, KHS, Maurigaux, Meinl, Music Sales, Orange, Parsons, Peavey, Petrof, Roland, Samick, Schimmel Pianofortefabrik, Schott, Seiler Pianofortefabrik, Steinway & Sons, Tama, Tascam, Taylor, Yamaha and Zildjian.
Mr Evan Sha, Deputy General Manager of Messe Frankfurt Shanghai Co Ltd remarked: “Despite reservations about the global environment, more international exhibitors are strengthening their sales focus on the evolving Chinese market. Also, to increase their profile at the show, some exhibitors such as Buffet, Dixon, Roland and Yamaha have increased their booth size by 20-50 percent. Commenting on the show, Mr David Kaye, Trade Show Manager for Taylor Guitars said: “Music China is a unique opportunity to interact with not only musicians and guitar players but also with many of our suppliers. Our market share has grown in China primarily due to many young Chinese consumers who are becoming more aware of non-Chinese brands through the Internet. This opens up more doors for US based companies like Taylor.”